Marketing Hub Implementation
HubSpot Marketing Hub up and running in 30 days.
Complete HubSpot Marketing Hub implementation for B2B companies. Qualified lead capture, automated nurturing, revenue attribution by channel, and training so the team can publish campaigns from day one.
Marketing Hub that connects campaigns to pipeline
Three principles that separate an implementation that generates revenue from one that generates reports.
We configure every form, workflow and dashboard to move a lead one step closer to the close. Every asset exists to generate pipeline, not to fill internal reports.
Built for revenue
Three implementation paths, all with defined timelines. Essential setup in 14 days. Growth in 30 days. Scale in 30 to 45 days.
Go live in 30 days or less
Marketing Hub for B2C and Marketing Hub for B2B are two different machines. Lifecycle stages, lead scoring, sales handoff, ABM, multi-touch attribution. We configure for the B2B motion because it's the only motion we serve.
Calibrated for B2B
From technical setup to revenue attribution
Every implementation goes through the same phases. What changes is the depth, the scope and the specific deliverables of your plan.
Phase 1. Foundations
- Diagnosis: Mapping of the current funnel, traffic sources, marketing tools in use, existing contact database and the state of the team.
- Technical setup: Tracking code, GA4, GTM, sending domain authentication, GDPR, marketing contacts.
- Brand identity: Logo, favicon, palette and base templates aligned with your identity.
- User setup and permissions: Configuration of roles, teams and access for marketing and sales.
Repeatable configurations for repeatable results
These are the configurations we apply depending on the plan and the context of your operation.
Technical setup
Configuration of tracking, ads and social integrations, GA4, GTM and sending domains for authenticated emails.
Marketing KPI dashboard
Visibility into core metrics: leads generated, conversions, pipeline contribution.
Source attribution (contact)
Customization of source tracking to match your GTM motion, making attribution reliable.
Form setup
Conversion-ready forms with autoresponders, notifications and workflow triggers.
Nurturing campaigns
Automated workflows to move leads through the funnel (Trial to Opportunity, Opportunity to Closed Won, etc.).
Contact upload and cleanup
Import and organization of the database with clean data for segmentation and reporting.
Automatic lead assignment
Routing rules by territory, company size, score or other criteria.
Lead management dashboard
Real-time visibility into lead handling, follow-ups and funnel health.
Office hours and training
Dedicated Q&A sessions for the team's real questions after go-live.
Source attribution (deal)
Mapping the origin of deals back to marketing activities.
Email templates
Branded, reusable templates that keep every campaign consistent.
Website performance dashboard
Traffic, conversions and campaign impact directly in HubSpot.
Lead scoring
Scoring rules that qualify leads by fit and engagement.
Live chat setup
Conversational chat with routing and notifications for fast engagement.
Target accounts and ABM
Activation of target accounts and buyer intent for an ABM motion.
Sales workspace
Workspace configuration so sales can work target accounts from one central place.
HubSpot AEO
Initial Answer Engine Optimization setup for brand visibility in AI-powered search.
The six symptoms of a poorly optimized Marketing Hub.
Slow handoffs
Marketing generates interest, but leads stall before they reach sales. No lead object, no automatic routing, no SLAs. Opportunities die between departments.
Vanity metrics
There's marketing activity going on, but none of it connects to pipeline or revenue. Meetings about clicks, impressions and CTR. None about contribution to closed deals.
Attribution blind spots
Without contact source or deal source configured, every investment decision is a guess. The CFO asks what campaign X returned and nobody can answer.
Dirty data
Misclassified leads, blank properties, lifecycle stages applied inconsistently. Reporting becomes fiction. Decisions based on data nobody trusts.
Scattered focus
Without clarity on which campaigns and segments perform, the team works on ten small fronts in parallel instead of doubling down on the two that pay for the budget.
Stalled investment
The automation, attribution and reporting that set Marketing Hub apart from a generic email platform go unused. You pay for Marketing Hub Professional and use 20% of its features.
Frequently asked questions.
Yes, and we recommend it when it makes sense. Marketing Hub becomes more powerful when connected to Sales Hub (frictionless handoff, deal source attribution, sales workspace) or Service Hub (closed-loop reporting, customer marketing). Bundles come with preferential terms compared with individual plans. We discuss this during the diagnosis.