Commercial Structuring
A sales process that scales with your business.
Effort without structure doesn't scale. B2B companies that grow predictably don't necessarily have the best salespeople, they have the best processes. We define the commercial strategy, structure the funnel, align the teams and implement the systems that transform your sales operation into a predictable revenue-generating machine.
What's costing your team pipeline
Marketing delivers leads, Sales discards them
Without a shared definition of a qualified lead, without team SLAs and without agreed scoring, the handoff always fails. Each side blames the other and the buyer is caught in the middle.
Deals lost without knowing why
Close rates fall, sales cycles lengthen and nobody has a structured win/loss analysis. Without data, there's no way to improve, only to repeat the same mistakes.
A process that doesn't scale
Each salesperson works their own way. No standard process, no clear handoff and no way to onboard a new hire quickly.
Forecast impossible to calculate
Without visible pipeline and clear stage criteria, forecast is an intuition-based estimate. Growth decisions made in the dark.
From strategy to the commercial process your team executes.
Diagnosis and Commercial Strategy
We start by understanding what exists: current process, tools, performance data and team dynamics. With that map, we design the commercial strategy that makes sense for your market, your product and your growth stage.
Funnel Structuring and Sales Methodology
We define funnel stages with objective entry and exit criteria, qualification methodology, playbooks by deal type and control points that ensure consistency across reps.
ICP, Segmentation and Account-Based Marketing
We identify who the buyers with highest close probability, highest LTV and lowest CAC are. We build firmographic and behavioral scoring and design ABM motions for the highest-value accounts.
Marketing-Sales Alignment and Sales Enablement
We create SLAs between marketing and sales, the shared MQL and SQL definition, the handoff process and feedback cycles. We develop enablement materials so reps enter every conversation prepared.
CRM, Automation and Revenue Forecast
We configure the CRM to reflect the real process, not the theoretical ideal: mandatory fields, follow-up automations, deal-stuck alerts and reports leadership actually uses.
Team Coaching and Training
Configuring the system isn't enough, teams need to adopt it. We run practical training sessions with playbooks, battle cards and qualification criteria in hand.
From diagnostic to structured, working commercial operation.
Commercial diagnostic
We analyze the current process end-to-end: funnel, CRM, performance data, win/loss, tools and cross-team dynamics. We map friction points with precision before proposing any solution.